This is our softest, most indulgent bar to date. Whipped in the middle, gooey on top, and finished with a silky chocolate-style coating. This one’s made to taste good.

It melts as you bite, the caramel pulls just right, and the flavours are smooth, rich, and properly satisfying from start to finish.

Each flavour brings something extra on top — from roasted nuts to cookie pieces or chocolate chips — for a bit of crunch that hits differently every time.

This isn’t a traditional protein bar. It’s a rival to traditional chocolate bars with added protein. 16g to be precise. And that’s exactly why it tastes this good.

Help Us Name

The only thing we haven’t nailed? The name. We tried, we failed, so now we're asking you. Name this bar. Make it iconic. And if we pick yours, you’ll get a year’s supply of the flavour of your choice. Enter here.

• Soft, whipped centre that melts as you bite
• Gooey caramel layer for a more indulgent texture
• Chocolate-style coating: milk, dark or white depending on flavour
• Crunchy toppings like roasted nuts, cookie pieces or chocolate chips
• Less than 262 kcal and 16g protein per bar
• Four chocolate-bar-style flavours

Simple. It hits differently.

We’ve made high-quality protein bars for years — with flavours people genuinely love. But this time, we’ve gone all-in on texture and feel. A soft whipped centre, gooey caramel, and a smooth chocolate-style coating make this feel more like something from the chocolate aisle — not your gym bag. And with 16g of high-quality protein, it still gives you exactly what you need.

Caramel Nut:

Smooth caramel meets roasted peanuts and cashew nuts for a sweet-salty crunch, all wrapped in chocolate flavour coating. Rich, chewy, and seriously moreish.
256 kcal | 16g protein

White Chocolate Cookie:

Cookie pieces in a soft centre, topped with gooey caramel and finished in a white chocolate-style coating. Sweet, chewy, and comforting.
247 kcal | 16g protein

Double Dark Chocolate:

Deep cocoa flavour with chocolate chips, a soft centre and gooey caramel, finished with a dark chocolate-style coating for extra richness.
244 kcal | 16g protein

Each bar is soft, sweet, and satisfying — with just enough protein to make it work harder than your average chocolate bar. We didn’t name it, because we want you to. That’s how confident we are you’ll love it.

Protein Blend (Milk) (Whey Protein Concentrate, Caseinate, Micellar Casein Isolate, Whey Protein Hydrolysate), Humectant (Vegetable Glycerol), Oligofructose, Vegetable Oils (Palm Kernel, Palm, Rapeseed), Sweetener (Maltitol), Glucose Syrup, Water, Roasted Peanuts, Cashew Nut, Sugar, Bulking Agent (Polydextrose), Peanut Flour, Skimmed Milk Powder, Whey Powder (Milk), Emulsifiers (Sunflower Lecithin, Soya Lecithin, Polyglycerol Polyricinoleate, Mono-and Diglycerides of Fatty Acids, Sorbitan Tristearate, Rapeseed Lecithin), Butter (Milk), Natural Flavouring, Salt, Flavouring, Gelling Agent (Pectin), Colour (Plain Caramel), Carob Germ Flour.

ALLERGEN INFORMATION: For allergens, see ingredient in bold. May also contain gluten. Not suitable for nut and peanut allergy sufferers.

Consume as a high protein snack, as and when required.

IMPORTANT INFORMATION: Store in a cool, dry place away from direct sunlight. This product is intended to be used alongside a varied and balanced diet and a healthy lifestyle. Suitable for vegetarians.